Sales and distribution management icmr case collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. Journal of operations and supply chain management 3 1, pp 67 78. Analysis of distribution channels successfulness the. Accordingly, case studies are considered as a qualitative research method in business management research. Case studies in sales and distribution management case. Sometimes, the case study may focus on discussing a single issue or many issues. A case study strategy was adopted, which studied a distribution channel consisting of a swedenbased timber manufacturer that vertically integrated a distributor in. Case studies mainly focus on to study and analyse an organization and its business to see new information to provide solutions to a given or identified problem.
A crossindustry study of distribution channels and strategies. Modern distribution management content on distribution case studies. The collection contains several kinds of case studies like business environment. A case study was developed, using two sources of information. Read articles about distribution channels hbs working knowledge. This study aims at developing a business innovation model for manipulating tactics and changing consumer behavior on mobile phone operators in bangladesh. Pdf organizing and managing channels of distribution. Pdf case studies in channels of distribution researchgate. Distribution case studies modern distribution management. The collection consists of case studies and research reports on a wide range of companies and industries both indian and international. January is typically not a big sales month for earnest machine, a 72yearold. Case studies, inclass team assignment, final projects, international management and channels of distribution harvard university, cranfield.
Case studies in sales and distribution management icmr case book collection, eureka forbes, direct marketing pioneer, baskin robbins, sales strategy, mary kay inc. A desi multinational a case study of hindustan unilever. International management and channels distribution were taught in an undergraduate. Glocal marketing strives to optimize the balance and harmony of. Developments in distribution channels a case study of a. A collection of affiliate organizations and individuals that place product or service to endcustomers. Pdf case studies in channels of distribution donald hsu.
The latest business management research and ideas from hbs faculty. Study on the configuration of distribution channels for new. A case study article pdf available in management decision 503. Pdf analysis of distribution channels successfulness the case. Case study 2 indian refrigerator market indias refrigerator market estimated at rs. The international management course was taught in two classes at an undergraduate business program. As there is a demand and a surplus supply, all the manufacturers are trying out for new strategies in the market. Case studies, inclass team assignment, final projects, international management and channels of distribution harvard university, cranfield university uk and many other research institutions published case studies for 25 years. Designmethodologyapproach the authors utilise the single case study approach to study. Investopediaa, what profit margin is usual for a company in the retail sector.
79 622 246 961 1426 52 1113 1027 758 331 1112 182 1190 561 1132 1121 304 1018 1250 740 556 530 1498 932 659 1333 1352 925 749 385 647 188 425 365